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Smartphones

Apple takes smartphone struggle to Google with a ‘Swap from Android’ marketing campaign

APPLE is taking the smartphone struggle proper to Google by launching a significant marketing campaign to get customers to ditch their Android telephones, and providing them money to change to an iPhone.

APPLE’S iPhone 8’s new design leaked

The tech big launched the provocatively titled “Swap from Android” web site and a sequence of 5 YouTube movies as a part of its marketing campaign, in a sizeable push that hasn’t been seen since Apple’s “Get a Mac” commercials launched greater than a decade in the past.

Promising “life is simpler on iPhone 8,” the web site touts the Apple telephones’ cameras, pace, and buyer help but it surely additionally has a not-so-subtle dig at Google’s smartphone safety file. (more…)

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