Apple takes smartphone struggle to Google with a ‘Swap from Android’ marketing campaign
APPLE is taking the smartphone struggle proper to Google by launching a significant marketing campaign to get customers to ditch their Android telephones, and providing them money to change to an iPhone.
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The tech big launched the provocatively titled “Swap from Android” web site and a sequence of 5 YouTube movies as a part of its marketing campaign, in a sizeable push that hasn’t been seen since Apple’s “Get a Mac” commercials launched greater than a decade in the past.
Promising “life is simpler on iPhone 8,” the web site touts the Apple telephones’ cameras, pace, and buyer help but it surely additionally has a not-so-subtle dig at Google’s smartphone safety file.“Not like many different telephones, vital information in your iPhone is encrypted from the beginning and guarded by your passcode,” the Apple web site reads. “Apple apps like Maps and Safari assist to maintain personal all of the locations you go and the websites you go to, and Apple won’t promote your info to anybody for any purpose.”
The web site additionally reiterates Apple’s smartphones provide of as much as $250 as a trade-in on your outdated phone, though a Samsung Galaxy S6 solely earns $150 in credit score.
Apple’s transfer comes as its grip on the smartphone market climbed barely within the final three months of 2016, in accordance with analysis agency Gartner, however not almost as a lot as Google Android’s share of the market. Greater than 81 per cent of the world’s smartphones use Google’s software program, in comparison with nearly 18 per cent that run Apple’s system. Samsung was additionally the world’s high smartphone maker in 2016, claiming greater than 20 per cent of all gross sales, in comparison with Apple’s 14 per cent. However the Apple iPhone 7 claimed the title of hottest smartphone in Australia in March, in accordance with Kantar Worldpanel, regardless that it’s swamped by Android rivals. Apple smartphone beforehand printed a information on how to change from Android to an iPhone to lure customers in 2014, earlier than releasing an official Transfer to iOS app in 2015.
Each adopted the profitable “Get a Mac” promoting marketing campaign that ran from 2006 to 2009, that includes Justin Lengthy personifying Apple’s computer systems.